Illustrator Aley Hanson has a very straightforward approach to life. “I believe in moving through the world freely and honestly, that there is strength in vulnerability and courage in self-love,” she writes on her website. And so, following this approach in both her personal and commercial practice, Hanson’s work embodies tolerance, diversity, womanism, and empowerment.
An illustrator and lettering artist, her work often includes a healthy dose of optimism, inspiring others to get in touch with their creative spirit. “The magic ingredient to creating is believing in yourself and your creative power,” explained Hanson in an interview with The Design Kids. “It took some time for that to land with me, and once I did my creativity took off. When I start to trash talk myself (as we all do), I stop, look in a mirror and say ‘I have a strong creative voice’. It’s super dorky and it works. Gotta feel your own work for others to feel it too.”
Based in San Francisco, Hanson describes her work as “neo-primitive,” with her bright and colorful imagery relying on bold color contrasts and strong and unapologetic shapes. Her tips to other aspiring artists? If you don’t know what your style is, look beyond other artists, beyond the visual – and into yourself. “Gather things that bring you joy or are a part of you: where you grew up, music, food, books, films, personal strengths, vulnerabilities, etc,” she further explains. “Create a giant mood board, and once you see everything together, identify the patterns and big ideas. Bring these elements into your work and your authentic style will begin to emerge. Even your weaknesses lead you to create in a unique way, and if you’re conscious of them, you can push them to play to your advantage.”
Her work will inspire you to get going, if nothing else.