Josephine Lee, AKA Princess Gollum, isn’t your typical Instagram girl. The Korean-American model, visual artist, and global sensation has her own unique style that is part angelic, part gothic. Experimenting with makeup, clothes, and attitude, her creative spirit has caught the attention of brands like Obey, Opening Ceremony, and Milk Makeup, all of which have collaborated with her.
“I’m constantly inspired by the world around me,” admits Lee in an interview with Flaunt. “I never know when I’ll be inspired. It could be of a sculpture made of spider webs then maybe I could be enamored by the trash I see floating down the drain. I’ve also noticed that inspiration is a perspective. I could see something one day and feel nothing at all then see it again in a different light and it would be everything to me.”
Her inspirations resulted in a plethora of personas, with much experimentation. “I’ve been through a few identity shifts in the last 6 years of my internet kingdom before becoming Princess Gollum,” she explained. “Princess Gollum is someone you don’t want to mess with. She’s still sweet and kind but she’s tougher than ever now, she knows what’s going on and she must be respected and protected at all costs.”
Join her growing fanbase on Instagram.