Jarrett Rutland is a watercolorist who creates customized quirky illustrations based on his clients’ life.
The idea came about when he made a narrative illustration of his family as their Christmas card/baby announcement. He received good comments for his drawing, and people started to request to illustrate their family also.
Today, he works with people around the world, creating customized artworks for their families as keepsakes of a special moment in their lives.
For his work process he explains, “I email clients a chiseled questionnaire designed to extract the most important details about their bond with each other. Their answers provide the content for the illustration. I love combining my passion for painting with getting to know each family and their unique story. And finally, I use a pencil and watercolor on Arches watercolor paper for all my illustrations,” he wrote on Bored Panda.