French makeup artist known simply as Violette wants to teach you how to embrace your natural beauty – “what Mother Nature gave us” – and make the best of it. The Global Beauty Director of Estée Lauder, Violette aims to make relatable content, with additional tips and tricks to being a French girl.
The Paris-born, Brooklyn-based beauty guru came to New-York at the age of 19, with the goal of making it big in the fashion industry. And boy did she succeed. Since studying art and fashion, and nailing a job at Estée Lauder she turned her focus to YouTube and Instagram, passing on her knowledge to others.
“I woke up one morning and I always scroll down Instagram when I wake up after my meditations, and I was seeing all these tutorials and I thought, damn, I don’t relate to any of them,” she recalled in an interview with the Pardon My French podcast. “I am sure there are other women like me who don’t relate to all the contouring and all the makeup. It’s so pretty seeing a woman do her makeup, maybe there is something poetic about it.”
“In France we learn how to take care of what we have, what Mother Nature gave us,” she explains. “We don’t do blow dryers or crazy hair, but we’ll do an incredible conditioner and hair masks. We won’t do tons of treatments and filler but we will do a wonderful facial every week and eat healthy.”
Here are some highlights from her social media pages.