Radical honesty can enter our lives in many different shapes and forms, and one British cake artist decided to serve it in the form of a cake. Primrose Bakery became a true sensation on social media thanks to their delicious cakes that are keeping it 100% real with silly lines and quotes written over them.
Primrose Bakery had pretty humble beginnings before becoming an Instagram sensation with 280,000 followers. Martha Swift founded it alongside her former business partner, Lisa Thomas, and they were initially baking cakes from their home kitchens before she opened her first bakery in London’s chic neighborhood of Primrose Hill.
Swift is guided by the belief that every occasion calls for a cake, and she puts a lot of effort into making her cakes truly speak to people. Many of them went viral after Swift started writing funny messages over the glazing and sharing the final results on social media.
Primrose Bakery’s cakes are fresh and delicious, made with quality, seasonal ingredients, but they’ll also put a smile on your face. They’ll win you over with their retro feel and silly lines and quotes that make them memorable, ranging from “main character energy” to “not aging, just upgrading.”
