Letterpress and greeting-cards brand Hello!Lucky is all about using creativity to amplify human kindness (“We love to have pun,” reads their cheesily witty Instagram bio). Launched in 2003 by sisters Eunice James and Sabrina Moyle, the two joined creative forces with the aim to spread a little sunshine and promote kindness through their uplifting designs.
“We are both very creative and visually minded,” said James in an interview with Say Yes. “I have the design and illustration skills, but Sabrina is also a great art director and has a really good sense of design. Sabrina is, however, way more left brained than I am – she’s good with numbers and strategic planning and that kind of thing.”
While James, a gifted illustrator, is obsessed with the craft of letterpress, Moyle, a creative entrepreneur, dove in to get Hello!Lucky off the ground with its first collection of letterpress printed greeting cards which pushed the envelope with exuberant illustrations and fun puns. Years later, and with almost 80k followers on Instagram alone, Hello!Lucky is an award-winning design studio working with dozens of partners to design products ranging from best-selling children’s books to bedding, ceramics, socks, stationery, custom photo albums and more.
With positivity at its core, the sisters’ life philosophy is straightforward enough: “You catch more flies with honey than with vinegar!” they say, adding a worthwhile reminder: “Have a positive attitude and always be nice.”
The two practice what they preach. Since 2015, they have consistently used our brand platform and talent to give back—co-founding the non-profit Write_On Campaign with Egg Press, creating protest posters for the Women’s March on Washington, selling cause pins that have raised over $20K for various charities, and more. But, their Instagram page is worth following for their quirky illustrations and puns alone.