Award-winning illustrator and designer Tom Froese describes his work process as very methodical. “It always starts with reading and thinking about the brief (or article) and some initial visual research,” he shared with Ballpit Magazine. “After that, I move onto free sketching until I start picking out ideas that I feel are working. Finally, I build a base illustration over the sketch in Photoshop and establish a sense of form and color. After that, I go to my ink and paper and make marks and textures that I bring in to add life to the piece.”
His hard work seems to have paid off, with more than 12 thousand followers on Instagram and clients that include Yahoo!, Air Canada, GQ France, and Abrams Publishing. Working from his home studio in the small village of Yarrow (about an hour’s drive east of Vancouver), the Canadian illustrator shares his space with Amanda Froese, their two daughters, and their funny cat named Blueberry.
“Every project I work on is a new challenge, a puzzle,” he shared. “I aim to solve them the best way I can, with the most energy, the most appropriate feeling for the job, the most charm. Personally, I want to see myself grow and evolve with each new thing I do. I don’t like doing the same thing over and over again, so I look for new ways to use what I have, something that feels fresh, original, pleasurably unexpected.”
Prepare to be pleasantly surprised by his work.