You Can Sport This Fashion Brand Rain or Shine

Rains, a contemporary rainwear brand, is known for its waterproof designs, with its very name celebrating the basic element to which the products are designed to protect the wearer from: rain. But with almost 200k fans on Instagram and features in esteemed fashion publications worldwide, we can’t blame you for wanting to wear its designs all year round.

Launched in 2012 by cofounders Daniel Brix and Philip Lotko, Rains’ designs are influenced by its Scandinavian heritage. Simple, minimalistic and practical, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance.

“We have since 2012 grown into creating an international rainwear brand mixing function with fashion,” said Lotko in an interview with Flaunt, “our product DNA is classic but innovative and we are always searching for new ways of developing the brand – that’s our constant motivation and inspiration.”

“The Scandinavian design DNA is in almost everything we do,” stressed Lotko, “that’s why keeping designs simple and functional is key for us.” Aside from apparel, the brand also sells bags and accessories that are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today. Which is to say: who can stop you from rocking their ultra-cool backpack in summer?

Here are some of our favorite products by Rains: