We’ve taken to Lauren Hom’s bold and vibrant typography. Decorating cards, murals, and posters, her lettering skills know no bounds, gathering almost 200k followers on Instagram. But her now blooming career began as a happy accident. “I actually went to art school for creative advertising and started my career at an ad agency,” she shared with Freelance Wisdom. “I always had an interest in lettering, but it was just a hobby…until it wasn’t!”
She then opened a blog to share her typography experimentations. “It ended up going viral, landing me a book deal, and circulating my work around the web,” she recalled. “Within about a year, I had enough freelance work to comfortably leave my full-time agency job, and I’ve been paying the bills with lettering ever since.”
Featured on publications like TIME Magazine, and collaborating with the likes of Starbucks, Google, AT&T, and YouTube, her happy accident clearly paid off! Join in on the hype, and follow her Instagram page for more.